DALLAS - The largest NFL venue ever built won't be exclusive to America's Team. It's the site of Super Bowl XLV in 2011, and the future home for the renewed Arkansas-Texas A&M rivalry.

	Date: February 14, 2010
	Time: 7:00 p.m.
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Now add this to the list of sporting events at the Dallas Cowboys' new stadium in Arlington, Texas: The potential for the largest NBA All-Star Game audience ever.

That's the goal for Cowboys owner Jerry Jones and Dallas Mavericks owner Mark Cuban, who announced Thursday the 80,000-seat stadium, scheduled for completion next year, will be the host site for the 2010 All-Star Game.

Not just 80,000, mind you, but the expandable 100,000-seat capacity.

"It'll be a real exciting and doable effort to create the most-watched NBA All-Star Game ever," Jones said outside American Airlines Center in Dallas before the Mavericks opened their 2008-09 season against the Houston Rockets. "That's doable because of the fan base we have here, the interest in sports and because we're in the central part of the country."

Standing before a throng of Cowboys and Mavericks fans, Jones, Cuban and NBA commissioner David Stern dropped a blue curtain to reveal the 2010 NBA All-Star Game logo - fittingly with a bright blue star in the center. Joining them on stage were Mavericks stars Dirk Nowitzki, Jason Terry and Jerry Stackhouse.

Scheduled each February, the All-Star Game last appeared in Dallas in 1986 (Reunion Arena). This time the week's events will be split between American Airlines Center and the Dallas Convention Center.

And as Stern said, the "main dish" - the game itself - will be played inside the Cowboys' stadium.

"In all candor, I didn't think we'd have an All-Star Game here," Cuban said, "because there's so many great Mavericks fans, I didn't think there would be a building big enough to hold us all.

"Thanks to Jerry, that's changed."

Other football stadium host sites have been San Antonio's Alamodome (1996) and Houston's Astrodome (1989), which produced an All-Star Game record 44,735 fans.

Cuban hopes to shatter that mark by using the entire 100,000-seat capacity, which Jones says logistically can be filled "with ease" because of the stadium's configuration.

This year's All-Star Game is in Phoenix. Jones credited Cuban for helping make the 2010 event possible.

"The kinds of things he's done to create energy, this is an example of it," Jones said. "You have to have a forward-thinking NBA owner to put this together."

And an innovative NFL owner, too.