March 1, 2014,
PBR: Built Ford Tough Series

PBR's Iron Cowboy returns to AT&T Stadium in 2014
Dallas treated to the only head-to-head format event on Built Ford Tough Series

ARLINGTON, Texas - AT&T Stadium will host the Professional Bull Riders Built Ford Tough Series (BFTS) for the fifth consecutive year, at 7 p.m. on Saturday, March 1, 2014 with Iron Cowboy V.

Iron Cowboy V is the only bracket-style event on the BFTS featuring the PBR's best 24 riders competing head-to-head for a total purse of $150,000. The winner will receive $50,000, and the opportunity to win an additional $50,000 if he can ride a World Champion Bull contender in the bonus round. He could go home with $100,000 for one night of riding!

During this one-night-only event the riders will be randomly matched against each other in a bracketed format. The rider with the highest score in each match-up advances to the next level and wins $1,000. If neither rider in a match-up makes a qualified 8-second ride, the rider with the longest riding time will advance. The match-ups continue until one cowboy prevails and is declared the "Iron Cowboy."

In 2013 Austin Meier outlasted his cousin L.J. Jenkins in the final round by hanging on to his bull for a mere .5 seconds longer! The bulls are tough, the competition is tight and the excitement will leave fans on the edge of their seats in anticipation.

Tickets for PBR's Iron Cowboy V go on sale Monday, Sept. 16, with prices ranging from $20 to $150. They can be purchased at the AT&T Stadium Box Office, all Ticketmaster locations, ticketmaster.com or by calling (800) 745 3000.

On Sunday, March 2nd, the day after the Iron Cowboy V, the single-day, largest cash prize rodeo in the sport's history is debuting, featuring PBR bull riders. THE AMERICAN is inviting the Top-10 athletes in each of the traditional rodeo sports, which includes the Top-10 bull riders from the PBR, to compete in its inaugural event. The total purse for The AMERICAN is $2 million total purse - the largest in the sport's history.

Tickets for THE AMERICAN also go on sale Monday, Sept. 16 at the same outlets as the Iron Cowboy V. For more information visit www.rfdtv.com/theamerican.

With the best Western athletes in the world converging on AT&T Stadium, home of the Dallas Cowboys, to compete in the PBR Iron Cowboy V and THE AMERICAN, March 1-2, 2014 will be a two-day weekend showcasing some of the most talented, toughest, grittiest athletes Dallas has ever seen.

Arlington is the ninth stop in the first half of the 2014 BFTS schedule, and one of only 18 cities to host the series before the PBR takes its summer break in May. For more information, please visit www.pbr.com.

About the Professional Bull Riders, Inc. (PBR)
The world's premier bull riding organization, the PBR celebrates 20 years of competition with the 2013 season. In just two decades, the dream of 20 bull riders has become a global sports phenomenon with more than 100 million viewers annually watching primetime PBR programming on networks around the world, and nearly 2 million fans attending live events each year. PBR has paid out over $120 million in earnings to its athletes, and 25 riders have earned over $1 million, including Justin McBride with $5.5 million -- the most of any western sports athlete in history. For more information on the PBR, go to www.pbr.com, or follow on Facebook at www.facebook.com/PBR, Twitter at http://twitter.com/PBR, and YouTube at www.YouTube.com/PBR.
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